I pitched, won and built the Bud Light Platinum brand for three years. Sometimes I even went home.

We started with Super Bowl. I flew down to Atlanta with Steve Stoute and our team and presented Super Bowl scripts to the President of Anheuser-Busch.

Partner & AD: Slate Donaldson

CCO: Chris Cereda

After the launch, we chose Justin Timberlake to help bring the new brand to a new generation of drinkers - ones old enough to drink, but young enough to swoon.

The Internet liked the launch. Probably because Platinum’s alcohol content is ridiculous.