THE SELFIE SPOON

Never again will narcissistic teens have to choose between eating cereal and taking selfies. The Cinnamon Toast Crunch Selfie Spoon took the world, and the internet by storm. #SelfieSpoon

Partner & AD: Ricky Anolik

ECDs: James Dawson-Hollis and Bill Wright 

THE TEENAGED CRAZY SQUARES

After our success with millennials, we were asked to revamp the Cinnamon Toast Crunch campaign that was currently targeting kids. So we aged-up the Crazy Squares with CGI, miniature hand-built sets and surprisingly little pushback from legal.