When we launched the new Elvive haircare brand from L’Oreal Paris, we wanted to reinvent. We didn’t just want a new spot, we wanted new thinking about what beauty campaigns could and should be.

If the new product line helps hair come back from damage (it does), why not showcase women who have come back from adversity and overcome obstacles?

And that’s what we did. You know why?

Because Everyone Loves a Comeback

ECD Shayne Millington and Jim Hord

CCO Shawn Bryan