After five years of State Farm's "Magic Jingle" campaign, the brand was looking for a way to evolve their image without losing the iconic song. With that, "Having Insurance Isn't the Same as Having State Farm," was born.  

These spots were sold in the first meeting and my CCO bought me a taco for writing them. Everybody wins!

Partner & AD: Slate Donaldson

Creative Director: Emily Sander

A LITTLE LOVE FROM THE INTERNET

The State Farm Fisherman became a cultural icon synonymous with keeping things just out of reach. Here are a few of my favorite, completely user-generated creations. No one asked people to do this, but I like to think the world is a better place because they did. 

Radio

You never know when an old medium will become cool again. I’m lookin’ at you vinyl.

JASON ALDEAN DOCUMENTARY

This project was a labor of love. Conceptual? Not so much, but it taught me how to capture real moments and tell a story in a format longer than thirty or sixty seconds.

State Farm sponsored country star Jason Aldean in the summer of 2012 and I wrote and directed a three-part interview series with the man himself, which ran on all of State Farm's social channels.

I also got to watch his show from backstage. He wanted me to be a lot more impressed than I actually was.